New Tower Name Decided.

June 10th, 2008

Name

Tokyo Sky Tree

The "tree" symbolizes a place where people gather and share their hearts. Under the tower that soars high up into the sky like a large tree, a new environmentally-friendly town will appear as people from around the world gather to create a new culture.

Logo

The various "goods" and "events" that will be generated from the new tower and the excitement of the people who gather there are expressed as colorful dots.

Each of the dots represents a traditional color of Japan, underlying which is a historical and cultural significance distinctive to the area where the tower stands.

These dots have been combined with a silhouette of the tower to form a design of a "tree" that stands tall into the sky with a lush abundance of leaves, flowers and fruit.